Target Audience and Genre

Target Audience:
The tagert audience that we have choosen for our opening sequence is mainly aimed at teenagers and young adults, mainly woman will be interested in our opening sequence but males will also be attracted to this opening sequence. After researching the BFI Handbook 2005 this is what i discovered.
Regular cinemagoers 2003
7+ 25%
7 to 14 38%
15-34 41.5%
35+ 14%

As you can see the most popular age group that are regular to the cinemas is people aged 15-34 we are going to aim our opening sequnce at this age group because it could potentially have the most interest from the public.

Genre:

The genre that we have choosen for our opening sequence is romantic comedy. This genre is popular at the moment and will appeal to a wide range of people. It will have the conventions of funny moments but is based on romance. There are always typical conventions to a romantic comdey an example of this is 50 First Dates starring Adam Sandler and Drew Barrimore where the man falls in love with the girl of "his dreams" who he has never met, he runs in to troubles in trying to make her fall in love with him and along the way there are many mess ups and comical situations that he has to deal with. Like all romantic comdeies there is a happy ending and they both end up falling in love and live happily ever after. 50 First Dates is very similar to other recently relseased romantic comedies and is alot similar to what we are trying to achieve, it's funny and exciting but also emotional for the audience when the two people iinvolved end up falling for one another. Our opening sequence will be slightly different to other romantic comedies because the two main characters are opposites and are not the kind of couple you would expect to see together in a snese they could be seen as binary opposites. The boy in our opening sequence is more like a girl and visa versa the girl is a bit like a boy as if they have changed personalities, where as in most romantic comedies the couple don't at first realise they have the same things in common but it turns out they do.


Luke